Friday, March 2, 2007

Innovation Roadmapping

Just think of HISTORY:

  • Dot-Com Roller Coaster Ride
  • In 1980: PC Era Is Here
  • In 2000: Post-PC Era Is Here
  • New Trend in Post-PC Era: Wireless; mCommerce....

Or the PAST:

  • Agrarian Age (6000 BC ~ 1776)
  • ~1000 AD: China used to contribute 97% of World GNP
  • Industrial Age (1776 ~ 1950)
  • Adam Smith (1776) and James Watt (1770)
  • Harnessing Energy (Muscle)
  • Strategic Inflection Points:
  • Fire Machine (Steam Engine)
  • Electricity (1880)
  • Kitty Hawk (1903), Moon Landing (1969)

Rules:

  • Increasing Reture to Scale
  • Diminishing Return to Scope

Or the CURRENT Age:

  • Information Age (1950 ~ 2020)
  • Harnessing Knowledge (Brain)
  • Strategic inflection Points:
  • Transistor (1947), PC (1980) , WWW (1995)
  • Machines that Think (200?)

Rules:

  • Moore's Law (2x @18 months)
  • Metcalfe's Law (N2 of impact)
  • Optical Moore's Law (four times per year)
  • Increasing Return to Scope
  • Diminishing Return to Scale

Or the FUTURE:

  • Biotech Age (2000 ~ 2050?)
  • Harnessing DNA (Gene)
  • Strategic Inflection Points
  • Double Helix (1953)
  • Dolly (1997); Clone Human (2001)
  • Human Genome Project (6/2000)
  • Cancer Cure (2020?)

Rules:

  • Biotech Version of Moore's Law: Knowledge Doubling (six months)

Controversy

  • A crop cannot be recalled (e.g. Super Weed)
  • Genetocracy (e.g. Astra)
  • Public Property Vs Private Benefits

  • Quantum Age (2020 ~ 2100)
  • Harnessing Matter
  • Strategic Inflection Age:
  • Quantum Computer Theory (David Deutsch, 1985)
  • Stable Qubits (2010?)
  • Universal Quantum computer (2020?)
  • Molecular Machine that grow & reproduces: (Humans plays God? Creating a new non-DNA based life form) (2050?)

Rules:

  • Quantum Theory

Consider the Auto Industry:

  • 1889: Daimler and Benz both invented car
  • 1900: US farmer / entrepreneur Henry Ford first saw Automobile in London Crystal Palace World Exposition
  • 1920: 200+ automobile companies (booming and consolidation of auto industry)
  • 1999: 2.5 automobile companies in US
  • 2005: 5-10 automobile companies left worldwide

So what would an enterprise invest in if they could invent a time machine and go back to the 1920s?

  • Definitely not horse carriages or buggy whips
  • Highway? Parts? Own Brand Car?
  • Did anyone say "Oil"

To hold on to the FUTURE we need tools:

  • To know the Mega trend: don't be "me-too" or "join the party at the last waltz"
  • To control knowledge and hence control the future
  • To have technology & market intelligence
  • For knowledge management
  • To find the "oil" of the next wave.

What we need is a map, a roadmap, of possibilities for INNOVATIONS to guide MANAGEMENT decisions. We need an INNOVATION ROADMAP!

Adopted from University of the Sunshine Coast - Innovation and Entrepreneurship note.

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